M3LD is what happens when three friends choose to combine their penchant for modernism with the audacity to believe that their designs could improve communities.
More than just a group of friends, M3LD is a team of people who have design in their bones and a shared commitment to making outstanding design available to everyone.
CO-OWNER + DESIGNER
Is our destiny imprinted in our childhood? A scan of Andrea Beecher’s life may yield some answers. After all, a trifecta of touchstones – the allure of creation, the spark of friendship and the freedom of living life unfettered – have shaped Andrea’s life since youth. Since she was old enough to identify the color of the wallpaper in her bedroom, Andrea designed. When other kids asked Santa for Transformers, she begged for new curtains and a coordinating bedspread. And when other kids eked out an allowance, 11-year-old Andrea began her first business – with a friend, of course! Since then, Andrea has let the dual muses of design and entrepreneurship take hold.
After earning a bachelor’s degree in interior design, she dove into a high-profile career as a visual merchandiser and district visual manager for a slate of retailers, most notably Forever 21. Despite fulfilling her need to create, Andrea’s thirst for interior design as well as designing her own destiny couldn’t be quenched, so she took action. In 2010, she helped create the design division of cityhomeCOLLECTIVE, a boutique real estate and design firm based in Salt Lake City, building the residential and commercial design and staging firm from the ground up. Andrea quickly earned a reputation for creating spaces that elevate and inspire, and developed a following, which she parlayed in 2014 into the launch of M3LD, along with her friend and design cohort, Brian Garrett. In addition to her two business partners, Andrea also shares life’s adventures with her husband, fellow creative Daniel.
CO-OWNER + DESIGNER
The early bird may catch the worm but only the soul of an entrepreneur knows how to turn one into a coveted product. Selling night crawlers to fishing stores in small-town Wyoming may seem like a world apart from directing the product development of iconic brutalist-themed home furnishings and décor, but it’s how Jason Frederick learned the art of producing things that satisfy a need when he was 11 years old. In high school, Jason traded Wyoming worms for Aspen burl, painting landscapes on slabs and selling his handicraft to Jackson-area souvenir shops.
Even before graduating college, Jason applied his study of business management with an emphasis in hospitality management – and a minor in art, natch – to fashioning picture frames out of barn wood, hand-wrapping mats and festooning barn-wood cutouts of western animals, all of which he sold to local souvenir shops. He pursued product management professionally for two decades at companies such as Franklin Covey and Stampin’Up! before joining M3LD in 2013, where all that time spent whirling burl as a youth makes a difference. Jason’s responsibilities at M3LD take him on sojourns to source quality materials and ensure production integrity so clients experiences exceed their expectations. He may have left the worms to sell themselves, but he still embraces outdoor adventures. Jason and his husband of nearly two decades, Rich, head to all parts of Utah and beyond in their restored 1978 Airstream Travel Trailer, often road-tripping with rescued greyhounds. Beyond the creation of design, Jason also cherishes the creation of his family. He and Rich are proud parents of Caeldton, a U.S. Navy sailor, and Rieley, who is venturing out in the world to study sociology in college.